Radio stations program directors

See the research results and takeaways that you can apply to your local audience development efforts. In light of events at the New York Times regarding their hit series Caliphate and its connection to The Daily, a group of stations asked PRPD to lead a collective effort to make their concerns known. Skip to main content. Dedicated to the art and science of public radio programming Join the Conversation. They know how to lead and encourage their air talent to match that sound, how to have their imaging enhance that sound, how to collaborate with sales and promotion to entice the target audience and how to create a consistent sound across their radio station … without creating a sameness of sound that equates to sounding boring.

They know how to hire air-talent who have special skills, are highly entertaining, creative and committed to working to delivering special content every time they turn on the microphone, and they know how to allow those same talent to do what they do best.

Likewise, they know how to work with, engage and motivate the talent that are already at their radio station when they arrive as a new PD to the station.

There are times when breaking format is the absolute right thing to do. Too many today allow rare special moments to pass without taking advantage of that opportunity to create talk among your audience by breaking format. Their job is to help an air-talent perform at a high level, by providing them with the tools and guidance they need or want, and it is to positively coach and motivate them.

I learned more from some of the amazing talent that I have worked with in my career than I did from any manager that I worked with as a PD. No excuses. Save my name, email, and website in this browser for the next time I comment. Daily industry headlines plus breaking news bulletins. Sign in. Log into your account. Forgot your password? He also received the S. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

Are you ready to learn more about the role of a program director? Then read on! Radio Station Marketing Marketing is very important for radio stations, especially online radio stations. Program Directors Find New Talent Finding talent for a radio station can be difficult without a program director. Budgeting and Management Along with the station manager, the program director is responsible for running the station and keeping it in business. Production and Presenting While the program director will usually not be on-air talent, they may sometimes step in and run a show if the need arises.

A Great Program Director Wears Many Hats Unlike some other radio station jobs, the program director needs to be well-versed in a number of different skills, which means that it can sometimes be hard to find someone to take on the role.

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